Digital PR
Digital PR is about getting your business talked about on other websites. We treat it as one part of a wider plan, alongside your own content, social channels and reviews.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
Where Digital PR Fits in Your SEO
Think about choosing a restaurant. One friend recommending it is worth a punt. Three or four and you know it is worth a visit. Mentions from other websites work the same way for Google and for AI tools: the more trusted places talk about you, the more you are trusted.
Digital PR is one way to earn those mentions. It can mean sharing a story with local press, offering expert comment to industry sites or publishing original data people want to reference.
We are honest about it, though. Outreach can take a lot of time for an uncertain return, so we treat digital PR as one part of the off-site pillar, alongside your social channels, newsletters, reviews and partnerships, rather than the whole plan.
What Our Digital PR Services Include
Local and industry stories
News about your business that local press or trade sites might cover.
Expert comment
Your take on topics journalists and industry sites are writing about.
Original data
Small studies or findings others want to reference.
Your own channels
LinkedIn, newsletters and social media, which build awareness without relying on anyone else.
Competitors keep getting featured in the press. What is digital PR?
Digital PR is earning mentions and coverage for your business on other websites, such as news sites, blogs and industry publications.
We’re a small business with a small budget. Is digital PR worth it?
Digital PR is sometimes worth it for a small business, especially with a strong local story, but it is rarely where we would start. Your own content, reviews and channels usually come first.
We’ve been promised coverage before. Can digital PR guarantee coverage?
Digital PR can’t guarantee coverage, because nobody controls what a journalist or editor publishes. We focus on stories and comment with a genuine chance of being used.
Does digital PR help with AI search?
Digital PR can help with AI search, because brand mentions across trusted sites are one of the signals AI tools draw on.
Get a Free SEO Audit Before You Start Digital PR
Start with a free SEO audit and three-month roadmap, normally £150. We will show you where mentions would make the biggest difference.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
