AI Search Optimisation
More of your customers now ask ChatGPT, Gemini or Google’s AI Overview before they click anything. AI search optimisation, also called GEO, is the work that gets your business mentioned, cited and recommended in those answers. We track where you appear today and close the gaps.
Claim your free AI visibility checkIncluded in our free SEO audit and three-month roadmap. No obligation.
Why AI Search Optimisation Matters Now
The way people find a business keeps changing. Search itself isn’t going anywhere.
- 01Yellow PagesLook up a number and call.
- 02Google searchTen blue links and the businesses that ranked top.
- 03Social and reviewsPeople checked businesses out on social media and review sites.
- 04AI searchPeople ask ChatGPT or read Google’s AI Overview and get a shortlist of names.We are here
What Is AI Search Optimisation?
AI search optimisation, or generative engine optimisation (GEO), is about being the answer AI tools give.
Ask ChatGPT who to hire and it names a handful of businesses. If yours is not one of them, you never get the call.
AI tools build their answers from websites, reviews, listings and articles they trust. GEO makes sure that material exists, that it is easy for AI to read and that it says the right things about your business.
It builds on SEO rather than replacing it. Pages that rank well on Google are far more likely to be used as sources in AI answers, so the two work together. Your competitors may already be working on this, and by the time you can see it working for them it is harder to catch up.
How We Get You Mentioned in AI Answers
We use our own tracking tool to record how often ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot mention you for the questions your customers ask. Then we work on the gaps, month by month.
Claim your free AI visibility check
Know where you stand
We map the questions buyers ask AI tools and record where you and your competitors appear.
Content AI can quote
Clear answers, comparisons and FAQs written so an AI tool can pick them up accurately.
Easy to understand
Schema markup and consistent business details everywhere you are listed online.
Mentioned in the right places
Reviews, PR and mentions on the websites AI tools trust most.
Our AI Search Optimisation Services
The work that moves you from invisible to recommended.
AI visibility tracking
Monthly tracking of your mentions and citations across the main AI platforms, compared with your competitors.
Answer-first content
Pages and guides that answer real customer questions clearly, with the facts and comparisons AI tools look for.
Schema and entity work
Structured data and consistent business information so AI tools understand exactly who you are and what you do.
Mentions and digital PR
Coverage and mentions on the trusted sites AI tools draw on, from industry press to local news.
Review signals
Reviews on Google and trusted platforms that give AI tools confidence to recommend you.
Crawl access
Making sure AI crawlers can reach and read your pages, with nothing blocking them by accident.
Traditional SEO vs AI Search Optimisation
They share the same foundations but aim at different results. You need both.
Traditional SEO
- Goal
- Rank on Google
- Measured by
- Positions and clicks
- Content
- Pages that target keywords
- Authority
- Backlinks
- Result
- A visit to your site
SPCE Digital
- Goal
- Rank and get recommended
- Measured by
- Rankings, enquiries and AI mentions
- Content
- Answer-first pages built to rank and be cited
- Authority
- Links, mentions and reviews
- Result
- Found wherever your customers search
GEO on its own
- Goal
- Get cited by AI
- Measured by
- Mentions and citations
- Content
- Answers and facts
- Authority
- Mentions on trusted sites
- Result
- Your name in the answer
AI Search Works Best With
AI tools favour sites that are technically sound, well written and well referenced.
Technical SEO
Site speed, crawling, indexing and schema, so Google and AI tools can read your site properly.Explore technical SEO
SEO content writing
Service pages, guides and articles written to rank and to answer what customers actually ask.Explore content writing
Link building and digital PR
Links and mentions from relevant, real websites that build trust with Google and AI tools.Explore link buildingAI Search Optimisation FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyWhat is GEO?
Generative engine optimisation (GEO) is the practice of getting your business mentioned and cited in answers from AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews. It is sometimes called AI search optimisation, AEO or LLM optimisation.
Is AI search replacing Google?
No. Google still handles most searches, and its AI Overviews and AI Mode are part of Google itself. What is changing is how answers are shown. That is why we work on traditional rankings and AI visibility together.
How do you measure AI visibility?
We run the questions your customers ask through the main AI platforms every month and record whether you are mentioned, cited or recommended, and how that compares with your competitors.
How long does AI search optimisation take?
Some changes, like fixing crawl access and schema, can be picked up within weeks. Building the mentions and authority that get you recommended usually takes several months, much like SEO.
Can you guarantee ChatGPT will recommend my business?
No. Nobody controls what AI tools say. What we can do is make it far more likely by giving them accurate, well-referenced information about you in the places they look.
Is AI search optimisation included in your plans?
Yes. AI mention tracking is part of every monthly plan, and the Authority plan includes a full AI search programme.
Find Out What AI Says About Your Business
See where ChatGPT, Gemini and Google’s AI Overviews mention you today and what to do about it. £150 Free for a limited time, with a three-month roadmap included.
We reply within one working day. Or email hello@spcedigital.co.uk
