SEO Consultancy
Straight answers on what is holding your site back and what to do about it. We map the keywords that matter, look at your site across the three pillars of SEO and AI search, and give you a plan you or your team can act on.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
What Is SEO Consultancy?
You could have the best shop in town, but if it is down a side alley nobody walks past, you will not make many sales.
A lot of businesses spend good money on a website that looks great and then wonder why nobody finds it. A pretty website is not enough on its own. Your website is your shop front, and SEO decides whether it sits on the high street or down a side alley.
SEO consultancy is expert advice on how to fix that. We look at where you are now, what your customers are actually searching for and what is getting in the way. Then we give you a clear plan. You can hand it to your team or developer, or have us do the work as well.
Ideally SEO is part of the conversation when a website is built, not bolted on afterwards. If your site is already live, that is fine too. We work from where you are.
The Three Pillars Our SEO Consulting Covers
Every recommendation we make falls into one of three areas. Get all three working together and your site has a real chance in Google and AI search.
On-site: content and keywords
Know what your customers search for and what you want to appear for, then answer the problems they face. We think in personas. A landlord with several rental houses searches very differently from a family whose boiler has just packed in, even when they need the same service.
Technical: how the site works
A slow site, clunky forms or a confusing layout lose visitors before they get going. AI agents that search on people’s behalf are likely to give up on a page that does not load quickly and move on to the next one.
Off-site: what others say about you
Think about choosing a restaurant. One friend recommending it is worth a punt. Three or four and you know it is worth a visit. Mentions on other sites, social platforms and newsletters build the same kind of trust with Google and AI tools.
AI search leans more on brand awareness than traditional SEO does, so the off-site pillar matters more than it used to.
How Our SEO Consultancy Works
A clear process, adapted to your business.
- 01
A proper conversation
We start by understanding your business, your customers and what you want from search. Leads, rankings, traffic or visibility in AI tools all need a slightly different approach.
- 02
Keyword mapping first
In the first month we map the keywords and search intent across your whole site. This sets the structure for everything else, from which pages you need to what each one should target.
- 03
Review against the three pillars
We check your content, your technical setup and your off-site presence, and pick out what is holding you back.
- 04
A roadmap you can act on
You get a prioritised plan in plain English, so you or your team know exactly what to do next and why.
- 05
Keep it moving
SEO is never set and forget. Audiences shift and keywords change, so we review progress and adjust the plan as you go.
SEO Consulting Advice We Will Give You Straight
Some common SEO advice does not hold up. Here is where we stand.
Blogging every week is not the goal
Publishing articles for the sake of it rarely helps. Every piece should be targeted, link to the right pages and answer a real problem one of your customer personas has.
Domain scores are not Google’s scores
DR and DA are useful third-party metrics from tools like Ahrefs and Moz, but they are not Google ranking factors. We look at them alongside everything else rather than chasing them.
SEO is not a one-off job
A site that ranked well two years ago can slip as competitors improve and search habits change. It needs regular attention.
There is no standard package
Every business is different, so every strategy is bespoke. We will not quote timelines or results until we have seen your site.
Need an SEO Consultant to Do the Work Too?
Consultancy can be a one-off or the start of ongoing support.
SEO Audit
A full check of your site, with every issue explained and prioritised.See the audit
SEO Services
Ongoing SEO across content, technical and off-site work.See our SEO services
Technical SEO
Fixes for speed, indexing and site structure.See technical SEO
B2B SEO
SEO for businesses that sell to other businesses.See B2B SEOSEO Consultancy FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyI don’t know what’s wrong with my site. What does an SEO consultant actually do?
An SEO consultant looks at your website, your market and your competitors, then tells you what to change to get found in Google and AI search. The output is a plan, and you choose whether your team carries it out or we do.
I’m not sure if I need advice or ongoing work. What’s the difference between SEO consultancy and ongoing SEO?
SEO consultancy is advice and strategy, while ongoing SEO is the month-to-month work of carrying that strategy out. Some clients want one and some want both.
We’ve had consultants who just sent a report. What happens in the first month of SEO consultancy?
The first month of SEO consultancy is keyword mapping. We agree the keywords and intent for every page on your site, because that structure shapes everything that follows.
How long does SEO consultancy take to show results?
How long SEO consultancy takes to show results depends on your site, your market and where you are starting from. Every business is different, so we will not put a number on it until we have looked at your site.
We have our own developer. Can SEO consultancy work with an in-house team?
SEO consultancy works well with an in-house team. Plenty of our advice is written for someone else to carry out, and we are happy to talk it through with your developer or marketers.
Customers are using ChatGPT now. Does SEO consultancy cover AI search?
SEO consultancy covers AI search as well as Google. The three pillars apply to both, and we look at how tools like ChatGPT see your business in every review.
Get Straight Advice From an SEO Consultancy
Start with a free SEO audit and three-month roadmap, normally £150. You will know where you stand and what to do next.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
