Ecommerce SEO Services
Paid ads stop the moment you stop paying. Ecommerce SEO builds sales that keep coming. We help online shops rank their category and product pages, fix the technical problems that hold big catalogues back and get products recommended in AI shopping answers.
Claim your free ecommerce auditIncludes a category and technical review plus a three-month roadmap. No obligation.
Why Ecommerce SEO Is Different
Online shops have problems most websites never face.
For most online shops, category pages are the biggest untapped source of sales from search.
A shop with hundreds or thousands of products creates duplicate pages, thin descriptions, filter URLs and crawl issues that a normal website doesn’t have. Left alone, they waste Google’s attention on pages that will never rank.
At the same time, buyers increasingly ask AI tools what to buy. ChatGPT and Google’s AI Mode now suggest specific products and shops, drawing on product data, reviews and well-structured pages. Ecommerce SEO covers both.
Our Ecommerce SEO Services
The work that turns a catalogue into a source of steady sales.
Category page optimisation
Category pages built around what shoppers search for, with useful copy, filters and internal links.
Product page SEO
Titles, descriptions, images and reviews that help products rank and convert.
Site architecture
A structure that makes it easy for shoppers and search engines to find your best products.
Technical ecommerce SEO
Duplicate content, faceted navigation, out-of-stock pages, pagination and crawl budget.
Product schema
Price, availability and review markup that earns rich results and feeds AI shopping answers.
Buying guides
Guides and comparisons that capture shoppers earlier and link to the right products.
Common Ecommerce SEO Problems We Fix
Tap any problem to see how we deal with it.
Products use the manufacturer’s description
Duplicate descriptions make it hard to rank. We write unique copy for the products that matter most.
Filters create thousands of duplicate URLs
We control which filter pages get indexed so Google focuses on the ones people search for.
Category pages have no content at all
We add helpful copy and FAQs that target the search without getting in the way of shopping.
Out-of-stock products lose their rankings
We set rules for temporary and permanent stock changes so you keep the value those pages built.
Slow pages on mobile
We fix heavy images, scripts and apps that slow your shop down and cost you sales.
No product schema
We add structured data so your products can show prices, stock and ratings in search.
How Our Ecommerce SEO Works
Focused on the categories and products that make you money.
- 01
Ecommerce audit
We review your structure, categories, products, technical health and competitors.
- 02
Prioritise by revenue
We focus first on the categories and products with the most search demand and margin.
- 03
Optimise and build
Technical fixes, category and product optimisation, schema and content every month.
- 04
Report on sales
Monthly reporting on rankings, organic traffic and revenue from search.
Ecommerce SEO Works Best With
The services that help online shops grow fastest.
Technical SEO
Site speed, crawling, indexing and schema, so Google and AI tools can read your site properly.Explore technical SEO
SEO content writing
Service pages, guides and articles written to rank and to answer what customers actually ask.Explore content writing
AI search optimisation (GEO)
Getting your business mentioned and cited in ChatGPT, Gemini, Perplexity and AI Overviews.See how GEO worksEcommerce SEO FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyWhat is ecommerce SEO?
Ecommerce SEO is the work that helps an online shop rank in search for the products and categories it sells. It covers site structure, category and product pages, technical issues specific to shops and content that brings in buyers.
Which ecommerce platforms do you work with?
We work with Shopify, WooCommerce and most other major platforms. Each has its own SEO quirks and we know how to work within them.
Should I focus on category pages or product pages?
Usually category pages first. They target broader searches with more demand, while product pages pick up more specific searches. Both matter, but categories tend to move the needle faster.
How long does ecommerce SEO take?
Technical fixes and category improvements can show results within a couple of months. Building strong rankings in a competitive market usually takes six months or more.
How much does ecommerce SEO cost?
Ecommerce SEO usually sits on our Authority plan at £1,200 a month, because shops need more technical and content work. The first audit and roadmap are free for a limited time.
Can SEO replace my paid ads?
It can reduce how much you rely on them. Most shops do best with both, using SEO to build sales that don’t stop when the budget does.
Grow Sales From Search
Find out which categories and products could be bringing in more sales and what is holding them back. £150 Free for a limited time, with a three-month roadmap included.
We reply within one working day. Or email hello@spcedigital.co.uk
