SEO for Charities
For a charity, being found online can mean someone getting help they need, or someone choosing to give. We help charities show up for the people they support and the people who support them.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
Why SEO for Charities Matters
Charities have more than one audience. The people you help may search for support at a difficult moment. Donors, volunteers and fundraisers search for causes they care about. Each needs to find the right page quickly.
Many charities have valuable guidance and services buried deep in their websites, or written in internal language that people in need would never search for. Small changes to structure and wording can help far more people find you.
SEO is also the long-term side of being found. Paid schemes like Google Ad Grants can help, but organic search keeps working without a budget each month.
Who Charity SEO Needs to Reach
Very different people, very different needs.
Someone who needs support
Often searching in plain, urgent language. They need clear answers and a way to get help.
The donor
Researching causes and wants to see impact and trust.
The volunteer
Looking for opportunities nearby that fit their time and skills.
The fundraiser
Planning an event or challenge and looking for ideas and support.
SEO Checklist for Charity Websites
Help pages written in everyday language
The words people use when they are struggling, not internal terms.
A page for each service and location
So people can find support near them.
Clear ways to give and get involved
Donate, volunteer and fundraise pages that are easy to find.
Stories and impact
Real examples build trust with supporters and earn mentions.
A Google Business Profile for each centre
If you have physical locations people can visit.
Our SEO Services for Charities
On-site
Help, support and fundraising pages built around the words people actually search.
Technical
Accessible, fast and easy to use on a phone, for everyone.
Off-site
Press coverage, partner links and mentions from the communities you work with.
SEO for Charities FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyWe’re a small charity with no marketing budget. Is SEO for charities worth it?
SEO for charities is often worth it, even with no marketing budget. Helping people who need you find your services, and supporters find your cause, keeps working without an ongoing ad spend.
We already use Google Ad Grants. Is that the same as SEO for charities?
Google Ad Grants is not the same as SEO for charities. Ad Grants is a paid search programme for eligible charities, while SEO is about showing up in the organic results.
Some of our users have access needs. Does charity SEO cover accessibility?
Charity SEO covers accessibility as part of the technical review, because a clear, accessible site helps people and search engines alike.
How much does SEO for charities cost?
SEO for charities costs from £600 a month plus VAT, rolling with 30 days’ notice. Everyone starts with a free audit.
How long does SEO for charities take?
How long SEO for charities takes depends on your site, your competition and where you are starting from. Every charity is different, so we will not put a timeline on it until we have seen your site.
Get a Free SEO Audit for Your Charity
Start with a free SEO audit and three-month roadmap, normally £150. We will show you where you stand and what to do first.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
