B2B SEO
Fewer searches, bigger decisions. B2B SEO is about reaching the right buyer with the right page when they are in work mode, not chasing the biggest keywords.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
Why B2B SEO Is Different
Selling to businesses is a smaller market than selling to consumers. Fewer people search for what you do, but the people who do are usually closer to a decision and worth far more. The keywords are more targeted, the volumes are lower and the intent is higher.
Timing matters too. If someone needs a forklift for their warehouse, they are not looking for one while scrolling Facebook on a Sunday night. They are in work mode, searching Google or browsing LinkedIn during the working day. B2B SEO puts you in front of them at the right time and in the right place.
That is why we look beyond your website. Being visible on the platforms your buyers use for work, LinkedIn in particular, supports everything you do in search.
Four B2B SEO Mistakes We See
Most B2B sites have at least one of these.
Writing in your own language
It is easy to end up in an echo chamber of acronyms and internal terms. Your buyers may not use those words, so they will not search for them. Personas help you write in the language your customers actually use.
Capabilities hidden in brochures
PDFs are great for sharing and for sales meetings, but the detail inside them needs to be on your web pages too, where search engines and AI tools can read it properly.
Chasing the biggest keywords
A big search volume looks exciting, but many of those searchers will not be your audience. Niche, high-value keywords tend to convert far better.
One generic services page
A single page listing everything you do cannot rank for everything you do. Each product, service and sector needs its own page, built around its own keywords and intent.
How Our B2B SEO Agency Approaches the Three Pillars
On-site
We map keywords to buyer personas, from the operations director to the procurement manager, and build pages that answer the questions each of them asks.
Technical
Capability pages, case studies and sector pages need to load quickly, be easy to navigate and make it simple to get in touch.
Off-site
Mentions in trade press, on industry sites and on LinkedIn build the kind of trust that Google and AI tools look for before recommending a supplier.
How Our B2B SEO Works
- 01
Understand your buyers
We talk through who buys from you, how they search and what they need to see before getting in touch.
- 02
Map the keywords
We build a keyword map across your products, services and sectors, focused on the searches with real buying intent.
- 03
Fix the structure
We plan the pages you need, from sector pages to capability pages, so nothing competes with anything else.
- 04
Create and improve content
We write or improve pages in your buyers’ language, getting the detail out of brochures and onto the site.
- 05
Measure what matters to you
We report on the results you care about and adjust the plan as we learn more.
How We Measure B2B SEO
Success looks different from one business to the next, so we agree it with you up front.
Leads and enquiries
For many B2B firms this is the number that counts. We track which pages and searches bring in enquiries.
Rankings for the right keywords
Page one for a niche, high-intent search can be worth more than thousands of visits from the wrong audience.
Quality traffic
Visitors from the sectors and job roles you sell to, not just more visitors.
Visibility in AI tools
Whether ChatGPT, Google’s AI answers and similar tools mention you when buyers ask for suppliers in your field.
Related B2B SEO Services
SEO Consultancy
Expert advice and a roadmap your team can act on.See SEO consultancy
Content Writing
Pages and articles written in your buyers’ language.See content writing
Technical SEO
Speed, structure and indexing fixed.See technical SEO
AI Search Optimisation
Get mentioned when buyers ask AI tools for suppliers.See AI searchOur B2B website gets traffic but no enquiries. What is B2B SEO?
B2B SEO is search engine optimisation for businesses that sell to other businesses. It focuses on niche, high-intent searches and pages that help a buyer shortlist you, rather than chasing traffic.
Our search volumes look tiny. How is B2B SEO different from B2C SEO?
B2B SEO differs from B2C SEO because markets are smaller, so search volumes are lower, but each enquiry is usually worth more. The keywords are more specific and more people are involved in buying.
Our best information is in PDFs. Should B2B websites keep their brochures?
B2B websites should keep their brochures for sharing, but write the important information out on your web pages too so search engines and AI tools can read it.
We sell to several sectors from one page. Does B2B SEO need a page for every product and sector?
B2B SEO usually needs a page for every key product and sector, so each one can target its own keywords and speak to its own buyers.
Our board wants proof SEO is working. How do you measure B2B SEO success?
We measure B2B SEO success against what you agree with us at the start. It might be leads, rankings, quality traffic or visibility in AI tools, depending on what matters to your business.
Does LinkedIn help with B2B SEO?
LinkedIn doesn’t affect Google rankings directly, but it is where many B2B buyers are in work mode and it builds the brand awareness AI search increasingly relies on.
We’re a professional services firm. Do you do B2B SEO for firms like ours?
We do B2B SEO for professional services firms. See our pages for solicitors and accountants, or browse all industries.
We make products rather than services. Do you do B2B SEO for manufacturers?
We do B2B SEO for manufacturers. See our SEO for manufacturers page.
Get a Free B2B SEO Audit
Start with a free SEO audit and three-month roadmap, normally £150. We will show you where the high-intent searches in your market are.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
