SEO for Accountants
Most people look for an accountant when they need one: a tax deadline, a new business or a change in the rules. We help accounting firms show up for the clients they want, at the moments they search.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
SEO for Accountants: How Clients Choose a Firm
People rarely browse for an accountant. They search when something forces the issue: the Self Assessment deadline at the end of January, setting up a limited company, buying a rental property or a change like Making Tax Digital for Income Tax.
They also search by who they are. A sole trader, a contractor, a landlord and the director of a growing limited company all need different things and use different words. A single “services” page cannot speak to all of them.
The firms that do best online pick the clients they want, build a page for each and are easy to find locally when someone searches nearby.
Who Accountancy SEO Needs to Reach
Each client type searches differently.
The sole trader
Wants their Self Assessment sorted without fuss and a clear fixed fee.
The company director
Running a limited company and needs accounts, payroll and someone to talk to about tax planning.
The landlord
Rental income, allowable expenses and the latest rule changes. Often searching close to a deadline.
The niche business
Contractors, online sellers, medical professionals or trades looking for an accountant who knows their world.
SEO Checklist for Accounting Firm Websites
A page for each client type you want
Sole traders, limited companies, landlords and any niches you specialise in.
Clear fees or a starting point
Many people want to know roughly what it will cost before they call.
Content timed to the tax calendar
Guides that answer the questions people ask before each deadline, published before the rush.
Your specialisms on show
Niche expertise converts well and faces less competition than generic searches.
A strong local presence
Google Business Profile, reviews and a page for each office.
Our SEO Services for Accountants
On-site
Pages for each client type and specialism, plus timely guides that answer deadline questions in plain English.
Technical
A quick, secure site with easy ways to book a call or request a quote.
Off-site
Reviews from happy clients, local listings and mentions from business networks and professional bodies.
SEO for Accountants FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyWe only think about marketing in January. When should accountants focus on SEO?
Accountants should focus on SEO well before the busy periods. Content for the January Self Assessment deadline, for example, needs to be live and indexed months before people start searching.
Our practice competes with every general accountant in town. Should SEO for accountants focus on a niche?
SEO for accountants usually works better with a niche focus. Pages for contractors, landlords or a particular sector face less competition and convert better than general accountancy pages.
Do reviews matter for accountants’ SEO?
Reviews matter for accountants’ SEO because they help you show up locally and give new clients confidence before they get in touch.
How much does SEO for accountants cost?
SEO for accountants costs from £600 a month plus VAT, rolling with 30 days’ notice. Everyone starts with a free audit.
How long does SEO for accountants take?
How long SEO for accountants takes depends on your site, your competition and where you are starting from. Every business is different, so we will not put a timeline on it until we have seen your site.
We also offer financial planning. Is there SEO for financial advisers?
There is SEO for financial advisers too. See our SEO for financial advisers page.
Get a Free SEO Audit for Your Accountancy Firm
Start with a free SEO audit and three-month roadmap, normally £150. We will show you where you stand and what to do first.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
