SEO Copywriting
Copy for the pages that matter most: your homepage, service pages and landing pages. Written to rank for the right search and to give visitors a reason to get in touch.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
SEO Copywriting That Ranks and Converts
SEO copywriting has two jobs. The page needs to rank for the search your customers make, and once they land on it, it needs to convince them to get in touch. Copy that only does one of those is half a job.
Most of the copy we rewrite falls into one of two traps. Either it reads well but never mentions what people actually search for, or it is stuffed with keywords and reads like it was written for a robot. Good SEO copy does neither.
We write for the people behind the searches. Different customers want different things from the same page, so we work out who they are, what problem they have and what they need to hear before they pick up the phone.
Website Copywriting We Write
Homepages
A clear statement of what you do, who for and where, with routes into every key service.
Service pages
One page per service, each targeting its own keyword and answering the questions buyers ask.
Landing pages
Focused pages for a campaign, offer or new service.
Area pages
Pages for the towns and cities you cover, written for each area rather than copied and pasted.
How Our SEO Copywriter Writes Your Pages
Start with the keyword map
Every page gets one target keyword and intent before we write, so pages support each other instead of competing.
Write for personas
We work out who reads each page and what problem they want solved, and write to them in their language, not industry jargon.
Answer first, then persuade
Clear answers near the top help people and AI tools understand the page quickly. Then we give them reasons to choose you.
Make the next step obvious
Clear calls to action and contact options, because a page that ranks but does not convert is not doing its job.
Related Content Writing Services
SEO Copywriting FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyOur website gets visitors but nobody gets in touch. What is SEO copywriting?
SEO copywriting is writing website copy that ranks in search and persuades the people who find it to take action, usually to call, enquire or buy.
I’m not sure whether I need a copywriter or a content writer. How is SEO copywriting different from content writing?
SEO copywriting usually means your key commercial pages, such as your homepage, service and landing pages, while content writing often covers articles and guides too. See our content writing page.
Agency copy always sounds generic. Will SEO copywriting sound like us?
SEO copywriting should sound like you. We learn how you talk about your business and your customers, and write in that voice rather than generic agency language.
We don’t have time to update the site. Do you upload SEO copywriting to our website?
We can upload SEO copywriting to your website, or supply it ready for you or your developer to add.
Some of our pages already rank a little. Can SEO copywriting rewrite existing pages?
SEO copywriting can rewrite existing pages rather than start from scratch. Often the best results come from improving pages that already rank a little.
Get SEO Copywriting for Your Key Pages
Start with a free SEO audit and three-month roadmap, normally £150. We will show you which pages to rewrite first.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
