SEO for Hotels and Restaurants
People choose where to eat and stay on their phones, often minutes before they decide. We help hotels, restaurants, pubs and cafes show up for those searches and win direct bookings.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
SEO for Restaurants and Hotels: How Guests Choose
Hospitality searches are fast and local. Someone looks for “restaurants near me” or “pub with rooms in [village]”, scans the map, checks a few photos and reviews and decides. If your Google Business Profile is thin or out of date, you are not in the running.
For hotels, the booking sites take up much of the first page for broad searches. Your own site can still win the more specific ones: your name, your location, your type of stay and the things that make you different. Every direct booking saves you commission.
People also ask AI tools for recommendations now, like “a quiet hotel near Leicester with parking”. Being mentioned, reviewed and clearly described across the web helps you get suggested.
Who Restaurant and Hotel SEO Needs to Reach
Different guests, different searches.
The last-minute diner
Looking for somewhere nearby, now. Decides from the map and the photos.
The special occasion
Birthdays, anniversaries and parties. Reads reviews and menus carefully.
The visitor
Planning a trip, looking for somewhere to stay and things to do nearby.
The business traveller
Wants convenience, parking and good Wi-Fi, often booking through work.
SEO Checklist for Hospitality Websites
An up-to-date Google Business Profile
Opening hours, menu, photos, booking link and regular posts. This is your shop window.
Menus as text, not just PDFs
Search engines and AI tools read text more easily than PDFs or images.
A clear way to book direct
On every page and from your Business Profile.
Pages for what makes you different
Private dining, dog-friendly rooms, Sunday lunch, events. Each can win its own searches.
A steady flow of reviews
On Google and the review sites your guests use.
Our SEO Services for Hotels and Restaurants
On-site
Pages for your rooms, menus, events and what makes you different.
Technical
A fast, mobile-friendly site with a booking button that works.
Off-site
Reviews, local guides, tourism sites and social media.
SEO for Hotels and Restaurants FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyBooking sites take a big cut of every room. Can hotel SEO compete with them?
Hotel SEO rarely beats the booking sites for broad searches. For searches that include your name, your location and what makes you different, your own site has a good chance. Every direct booking also saves commission.
Our menu is a PDF. Is that bad for restaurant SEO?
A PDF-only menu is bad for restaurant SEO, because it is harder for search engines and AI tools to read. Keep the PDF if you like, but put the menu on the page as text too.
How much do reviews matter for hotel and restaurant SEO?
Reviews matter more for hotel and restaurant SEO than almost any other sector. They affect where you appear in the map results and whether people choose you.
How much does SEO for hotels and restaurants cost?
SEO for hotels and restaurants costs from £600 a month plus VAT, rolling with 30 days’ notice. Everyone starts with a free audit.
How long does SEO for hotels and restaurants take?
How long SEO for hotels and restaurants takes depends on your site, your competition and where you are starting from. Every business is different, so we will not put a timeline on it until we have seen your site.
Get a Free SEO Audit for Your Restaurant or Hotel
Start with a free SEO audit and three-month roadmap, normally £150. We will show you where you stand and what to do first.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
