SEO for Tradespeople
Most trade work starts with a phone search. We help electricians, builders, roofers, landscapers and other trades show up for the jobs they actually want, in the areas they cover.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
SEO for Tradesmen: Win More of the Jobs You Want
You would not want the customer to have a go first and then call you to put it right. The same goes for your website.
Most tradespeople we speak to are not short of work. They are short of the right work: the bigger jobs, in the areas they want, from customers who value quality. SEO is how you shift the balance.
That starts with a page for each type of job you want more of. A roofer who wants more full re-roofs and fewer small repairs needs a page that wins those searches. An electrician who wants rewires and EV charger installs needs pages for those, not a single “Electrical services” page.
Then it is about trust. People choosing a trade look at reviews, photos of real jobs and accreditations before they pick up the phone.
Who Trade SEO Needs to Reach
The same trade, very different customers.
The emergency
A leak, a power cut or a storm-damaged roof. They call the first trustworthy result.
The planned project
An extension, a new kitchen or a garden makeover. They compare, read reviews and look at photos.
The landlord
Needs safety certificates and reliable repairs between tenants.
The business customer
Shops, offices and property managers who want a trade they can call on regularly.
SEO Checklist for Trade and Builder Websites
A page for each job you want more of
Rewires, extensions, re-roofs, patios. One page each, written the way customers describe the job.
The areas you genuinely cover
So Google knows where to show you and customers know you will come out.
Real photos of real jobs
Before and after shots do more than any stock photo.
Your accreditations
Show any trade schemes you belong to, such as NICEIC or NAPIT for electricians.
A complete Google Business Profile with reviews
The map results are where many trade jobs are won.
Our SEO Services for Tradespeople and Builders
On-site
A page for each job and area, in the words customers use.
Technical
Fast on a phone, with a number that is easy to tap.
Off-site
Google reviews, trade directories and your trade body listings.
SEO for Tradespeople FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyI’m an electrician, not a plumber. Which trades does SEO for tradespeople cover?
SEO for tradespeople covers electricians, builders, roofers, landscapers, plumbers and other home and commercial trades. See our SEO for plumbers page too.
I pay for Checkatrade but the leads are getting worse. Are directories enough for tradespeople?
Directories are rarely enough for tradespeople on their own. They help with reviews, but you are competing with every other trade on the same page, while your own website and Business Profile give you more control.
How important are reviews for tradespeople’s SEO?
Reviews are very important for tradespeople’s SEO. They help you show up in local results and are often the deciding factor, so ask every customer.
How much does SEO for tradespeople cost?
SEO for tradespeople costs from £600 a month plus VAT, rolling with 30 days’ notice. Everyone starts with a free audit.
How long does SEO for tradespeople take?
How long SEO for tradespeople takes depends on your site, your competition and where you are starting from. Every business is different, so we will not put a timeline on it until we have seen your site.
Get a Free SEO Audit for Your Trade Business
Start with a free SEO audit and three-month roadmap, normally £150. We will show you where you stand and what to do first.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
