Shopify SEO
Most Shopify stores have the products. What holds them back is collection pages that compete with each other, duplicate product URLs and missed keyword opportunities. We sort the structure so the right page ranks for the right search.
Claim your free SEO auditIncludes a three-month roadmap. No obligation.
Where Shopify SEO Usually Goes Wrong
The most common problem we find is collection pages that overlap. Over time a store builds up collections for sales, seasons, styles and colours, and several of them end up targeting the same searches. Instead of one strong page, you have three weak ones competing with each other.
The other side of the same problem is missed opportunities. Collections that are too generic miss the specific searches your customers make.
The fix is balance: the right set of categories to cover everything people search for, with each one doing its own job and not competing with the others.
Common Shopify SEO Problems
Overlapping collection pages
Similar collections compete for the same keywords, so none of them ranks as well as it could. We tidy them into a clear structure.
Duplicate product URLs
Shopify can show the same product at more than one address. Canonical tags tell Google which version is the main one.
Generic categories
Broad collections miss the specific searches people make. We find the gaps in your range and build pages for them.
Apps that pile up
Shopify apps are handy and work a lot like WordPress plugins, but many are paid and some add weight to your pages. We review what you have and what you need.
Why Ecommerce Gives Shopify Stores More Room
A service business might only have a handful of things to rank for. An online shop has a whole product range, and that opens up far more keyword opportunities.
Take t-shirts. You could have pages for black t-shirts, white t-shirts, black v-neck t-shirts and white v-neck t-shirts, each matching what someone actually types into Google. Filtering down through your range like this is how stores pick up the specific, ready-to-buy searches.
Scale helps in other ways too. On a 30-page business website, a couple of broken pages can do real damage. On a large store with category, subcategory and product pages, a few stray errors matter less in the grand scheme of things. They still need fixing, but your energy is better spent on the pages that drive sales.
How Our Shopify SEO Works
- 01
Start with your top collections
We look at your main category pages first and check whether each one targets the right keywords.
- 02
Map keywords across your range
We plan which page should rank for which search, from top categories down to individual products.
- 03
Sort the structure
We merge or rework collections that compete, fill the gaps and set canonicals so duplicates point to the right place.
- 04
Improve product pages
We work on titles, descriptions and content so product pages answer what shoppers want to know.
- 05
Review and keep going
Ranges change and so do searches. We keep the structure up to date as your store grows.
Related Ecommerce SEO Services
Shopify SEO FAQs
Straight answers to the questions we get asked most. Can’t see yours?
Ask us directlyMy Shopify store gets visitors but not from Google. Is Shopify good for SEO?
Shopify is good for SEO, because themes are flexible and much of the setup can be edited. Most Shopify SEO problems come from how the store has grown rather than from Shopify itself.
My Shopify collection pages seem to compete with each other. Why does that happen?
Shopify collection pages compete when several of them cover the same products or target similar searches, so Google can’t work out which one to rank. We give each collection a clear job.
My products appear at more than one web address. What are duplicate product URLs in Shopify?
Duplicate product URLs in Shopify happen when the same product is available at more than one address. Canonical tags tell search engines which one is the main version.
I’ve installed loads of apps. Do I need SEO apps for Shopify?
You don’t always need SEO apps for Shopify. Some are useful, but many are paid and can slow your store down, so we check what you have and recommend only what you need.
I don’t know where to begin. Where would Shopify SEO start on my store?
Shopify SEO usually starts with your top collection pages, checking whether each one targets the right keywords. That is usually where the biggest gains are.
My shop isn’t on Shopify. Do you do SEO for other ecommerce platforms?
We do SEO for other ecommerce platforms too. Our ecommerce SEO service covers online shops beyond Shopify.
Get a Free Shopify SEO Audit
Start with a free SEO audit and three-month roadmap, normally £150. We will show you which collections are competing and where the gaps are.
Claim your free SEO auditPrefer email? hello@spcedigital.co.uk
